Inspired by Richard Florida’s concept of the creative class, two bi-coastal researchers have completed the study, “The Geography of Buzz.” Elizabeth Currid, one of its authors, said the aim of the study was “to be able to quantify and understand, visually and spatially, how this creative cultural scene really worked.”
While buzz is still an aloof term, difficult to pin down, the study did highlight the significance of those we would deem as unimportant in the shaping of buzz. For example, fashion shows are buzz-worthy because the media is there, because the paparazzi line up outside to snap shots of celebrities. Would the event be as successful and buzz-worthy if the photographers failed to show?
The New York Times has the full scoop on “The Geography of Buzz.”